Who We Are.
House of Forme is a full service design and creative agency supporting the evolution of brands from initial concept to end user experience- Through a narrative based holistic approach.
We design compelling stories, systematic identities, immersive environments and considered objects. We craft unique communications that addresses multiple layers of the human experience. Experiences that change the way people feel, think and do.
Our designs are defiantly different. Tastefully executed and driven by strong narratives. We go beyond addressing relevance and commercial needs, beyond hollow pretty things, but compelling identities with a sip of nostalgia.
We create soul for brands & spaces.
We are Curious, Ambitious, Adaptable, Human, Original
Our Team.
We house a talented collective of Creative Directors, Project Managers, Graphic & Motion Designers, Interior Architects, Copy Writers, Illustrators, Art Directors and Digital Nomads.
We work openly and collaboratively as a team and with our clients. Our multidisciplinary approach allows for more creativity and stimulates surprising results. Offering a seamless experience to our clients and the world, all operating under one roof.
Our Founder.
Frankie Leung
Founder & Creative Director
Frankie is a multidisciplinary creative & entrepreneur. A branding specialist, conceptual strategist, copywriter, illustrator, interior design fanatic and accomplished designer with a focus on consistent design solutions for established brands and new startups.
Born in Hong Kong and educated in Canada and the U.K., he has spent over ten years cultivating his creative interests throughout three continents, with a resume of working with some of the most profound award winning agencies in the industry. He has directed and aided in the launch of over 300+ brands globally across hospitality, retail, f&b, education, corporate, shared spaces, fashion, start-up, wellness and lifestyle. In which some has received international recognition and awards.
He has a strong vision and distinctive eye for style. In his work he’s conceptually driven, a fanatic for details and appreciator of culture and heritage. Creating intelligent yet authentic designs that can position brands with clarity and impact.
With a diverse portfolio and substantial knowledge of the design process from start to finish, Frankie brings an insightful and creative approach to every new project. Offering thorough design process and thinking that is as mindful as it is attractive. His aim is to establish a long term relationship with clients whilst creating compelling narratives that can develop the client’s brand to their full potential and their potential for success.
Frankie holds a Bachelor degree in Graphic Design from Central Saint Martins, London.
How We Think.
Curiosity & Consideration.
We engage in extensive research at all stages of the project.
We question, explore, and strategise. We don’t like predictability, category cliches, or things being forced into corners.
We believe research is the key to developing any great design.
Concept & Narrative
We are storytellers.
Inspired by everything from vintage ephemera, forgotten type specimens to contemporary brand designs, we create modern communications with a firm salute to other eras.
Our narrative based holistic approach allows us to develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The narrative becomes a road map that informs all creative and operational decisions without compromise.
Humble Luxury.
We value handmade luxury and carefully crafted goods, anchored in fine details.
We pursuit for crafting communications that transcends seasons, trends and time. Designs that are absence of pretence, with a strong sense of purity and honesty, each embedded with their own unique story.
We give birth to modern classics.
Global Thinking, Boutique Service.
We create boutique style work for global brands.
We are an experienced and talented team of creatives that has delivered and launched world class brands globally. Working together seamlessly with small businesses and international companies on a personal level to ensure transparent communication and maximum efficiency.
We offer global relevance, local nuance, right down to the smallest detail.
“We believe deep, meaningful engagement is expressed through multiple experience realms and that true value is created when they speak in a single voice.”
