Who We Are.
House of Forme houses an award-winning team of creatives that offers fresh creative solutions that propel brands from concept to ultimate user experience. Headquartered in Hong Kong with an office in Shenzhen, our diverse team collaborates with a global clientele from across Asia to Europe. From Fortune Global 500 companies to emerging start-ups, we adopt a narrative-driven, holistic methodology to craft compelling one-of-a-kind identities, spaces, and objects that truly stand for one.
We create soul for brands & spaces.
We are Curious, Ambitious, Adaptable, Human, Original
Our Team.
We house a talented collective of Creative Directors, Project Managers, Graphic & Motion Designers, Interior Architects, Copy Writers, Illustrators, Art Directors and Digital Nomads.
We work openly and collaboratively as a team and with our clients. Our multidisciplinary approach allows for more creativity and stimulates surprising results. Offering a seamless experience to our clients and the world, all operating under one roof.
Our Founder
Frankie Leung
Founder & Creative Director
Frankie is a nomadic multidisciplinary designer and entrepreneur. Born in Hong Kong, educated in Canada and the U.K., and shaped by over a decade across three continents, he has directed and launched projects across different mediums and cities worldwide. He believes meaningful design emerges from movement—from unfamiliar streets, changing landscapes, and the cultures he inhabits along the way.
He is an explorer at heart, comfortable with uncertainty, and deeply observant of the habitats that shape how people live and connect. Frankie moves fluidly between creativity and commerce. With technical grounding from Central Saint Martins, London, and multiple acclaimed agencies—and a lifelong dedication to art and design—his career has been nothing but pushing boundaries across disciplines, from branding to interiors to objects, telling stories through design no matter the medium.
He has launched over 400 projects globally across hospitality, retail, F&B, education, fashion, wellness, and lifestyle —some of which have received international recognition and awards.
For Frankie, every project is new terrain. He designs not to decorate, but to connect with culture, people, and place.
How We Think.
Curiosity & Consideration.
We engage in extensive research at all stages of the project.
We question, explore, and strategise. We don’t like predictability, category cliches, or things being forced into corners.
We believe research is the key to developing any great design.
Concept & Narrative
We are storytellers.
Inspired by everything from vintage ephemera, forgotten type specimens to contemporary brand designs, we create modern communications with a firm salute to other eras.
Our narrative based holistic approach allows us to develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The narrative becomes a road map that informs all creative and operational decisions without compromise.
Humble Luxury.
We value handmade luxury and carefully crafted goods, anchored in fine details.
We pursuit for crafting communications that transcends seasons, trends and time. Designs that are absence of pretence, with a strong sense of purity and honesty, each embedded with their own unique story.
We give birth to modern classics.
Global Thinking, Boutique Service.
We create boutique style work for global brands.
We are an experienced and talented team of creatives that has delivered and launched world class brands globally. Working together seamlessly with small businesses and international companies on a personal level to ensure transparent communication and maximum efficiency.
We offer global relevance, local nuance, right down to the smallest detail.
“We believe deep, meaningful engagement is expressed through multiple experience realms and that true value is created when they speak in a single voice.”
