Citadel

Celebration of Abundance.

In celebration of Lunar New Year, we have partnered with Citadel, known for being one of the largest and most influential hedge funds in the world, to create a series of festive collaterals. These collaterals not only embody renewal and prosperity, but are also a reflection of Citadel’s commitment to excellence and innovation.

House of Forme worked with the client on collateral design and production.

The Guiding Light to New Possibilities.

To extend Citadel’s gratitude to their talented employees and loyal customers who have contributed to Citadel’s long-term success, these festive collaterals offer blessings of guidance through challenges and encouragement to seize opportunities.

Reflecting this spirit of appreciation, our design embraces the theme of unveiling, emphasising the excitement of incoming potential and the arrival of new possibilities. These collaterals act as a guiding light, shedding light on the path to continued growth and success in ever-evolving environments.

Designed for Vibrance and Dynamism.

Our design extracts geometric elements from the logomark, incorporating these shapes throughout the series. This adaptable application is an indication of Citadel’s approach to remain flexible and capture opportunities at diverse situations. Vibrant colours and dynamic shapes, alongside festive elements like bamboo and firecrackers, exert the high energy and spirit of the fast-paced investment landscape.

The gift packaging box is a breath-taking centerpiece of the series. Its interactive unboxing experience begins by tearing away the opening, revealing a heartfelt blessing from Citadel to the recipient. A decorative light structure sits at the box’s core, harmonising with the geometric graphic language found across all collaterals. Meticulous details, such as gold foiling and embossing on textured paper, take the packaging to a new level of opulence. Within the box is a tea tasting gift set, providing moments of stillness and enjoyment through quality tea.

Refreshing Festive Essentials.

A vital part of this festive set is red packets, presented as a set of three within a beautifully crafted box with Citadel’s brand mark. Each packet features an outer sleeve with varying geometric patterns, offering a delightful visual experience. A leather pouch is also included in the box, providing an elegant way to store and carry the red packets.

Faichun are an essential decoration for every household during Lunar New Year. Our set brings a refreshing aesthetic with a gradient background, modern typography and minimalist graphics. Maintaining a consistent design language with the red packets, they are printed on premium coated paper with gold foil accents for a tactile finish. To extend our blessings globally, a multilingual version has been adapted.

New Year Blessings in Function.

To ensure the practicality of the collaterals, a traditional paper fan is included. Meticulous details, such as logo-engraved wooden handle, a soft gradient background, and a gold foil finish, have been incorporated. These elements add a subtle Chinese sensibility to the festive set.

A custom-made tote bag provides high functionality. Made with premium, heavyweight canvas and decorated with gold foil, the bag’s size has been carefully considered to perfectly accommodate the entire gift set. This generous bundle conveys Citadel’s blessings for renewal and prosperity.