innery
Unveiling the Inner Radiance.
Innery, an innovative supplement brand of the renowned Dr. Koala health and beauty family, specialises in safe, pure, and effective products for optimal skincare. Innery’s products are expertly formulated to address skin concerns and maintain overall skin health, and, most importantly, enhance women’s health from inside out.
House of Forme worked with the Innery team on their brand identity and packaging design.
The Elixir of Beauty.
Introducing a revolutionary concept of “edible skincare” to the community, Innery focuses on empowering women with sophisticated supplements to improve bodily functions and unveil inner radiance. Taking inspiration from the natural confidence and inherent beauty within every woman, the brand identity is rooted in the sense of inner glow.
Imagine the elixir of beauty travelling through your veins, spreading from your head to the tips of your toes. As it travels, beauty is engraved into your very core, shining through your skin, blooming radiantly with a natural glow.
Harmony in Play.
To convey a natural and confident lifestyle, we have utilised a minimalist yet approachable identity system for the brand. The Innery logo, crafted with delicate lines, reflects the delicate inner beauty we celebrate. The custom logotype also evokes quality and transparency, symbolising the endless potential that Innery’s products unlock within us. Lowercase was also intentionally used to create a sense of approachability and delicacy to the brand.
To visually represent the transformative process of Innery’s products, secondary graphics of pale colour gradients and minimalistic line graphics were created. As the aura-like colours fill these forms, the body is infused with vitality and nourishment, integrating the body and supplement.
Into Your Hands.
Beyond crafting a refreshing brand identity, we aim to deliver a contemporary and innovative sense of inner beauty directly to consumers from the moment the products arrive.
Keeping this customer experience in mind, we have chosen white and iridescent as the primary colour for our packaging, creating a pure and minimalist aesthetic. The minimalist logomark is embossed at the top, decorated with iridescent gradient foil that interacts with lights to create an ever-changing look, a reflection of the unique inner beauty within each individual. To create visual harmony, we have incorporated a die-cut hole into the front panel of the packaging, mirroring the circular form of the logomark, whilst revealing the iridescent colour of the inner packaging.
For the pill bottle, a frosted surfaced was specified to visualise the intangible quality of inner beauty. The blurred effect not only complements the brand’s pale colour gradients but also symbolises the ambiguity and secret allure of inner beauty, intriguing the minds of consumers to discover their own inner radiance.
