SIA Jewelry
Unveiling Earth’s Hidden Narratives.
SIA Jewelry is the newest addition to the bustling Central District. Each piece of jewelry of the brand is a testament to the invisible bond between nature’s artistry and human craftsmanship. SIA Jewelry’s new space at the heart of Hong Kong creates an immersive experience of the cherished jewels, reminding us of the Earth’s profound beauty.
House of Forme worked with the client on the brand environment and interior design.
Journey into Nature’s Vault.
SIA Jewelry has taken on the concept of "Nature's Vault”. The space is an invitation to journey through the Earth’s core to the refined pinnacle of elegance. It has embodied a cave-like essence, designed to embrace the refinement and timelessness of jewelry, at the same time embracing visitors, creating an intimate shopping experience.
The concept celebrates the harmonious relationship between nature and artistry, transforming everyday jewelry into extraordinary expressions of beauty. Just as a vault preserves treasures, this sanctuary invites you to explore a curated collection that blurs the line between the crafted and the natural world, where each piece is likened to a precious gem hidden within the Earth.
From Earth to Treasure.
The tranquil atmosphere begins from the facade featuring nature’s depth. Its textured surfaces resemble cave walls. Bespoke lighting is also situated by the entrance, designed to be reminiscent of water droplets tracing ancient stone. The soft, downward glow is a grotto-look alike, serene and secretive.
Through the window is the display of luxurious jewels. Placed on organic elements like rock stools, the treasures are presented as natural relics, bringing a moment of stillness and connection to the calm nature amidst the bustling city.
Upon entering SIA, visitors are embraced by the space’s inherent stillness. The travertine reception desk, layered, earthy tones in rammed earth walls and textured paint finishes evoke a tranquil atmosphere. Along with microcement flooring, chosen to resemble a dried riverbed, an immersive cave-like environment is completed.
Chamber From the Earth’s Depths.
At the heart of the space is a monolithic rock installation, acting as both a striking focal point and a central display island, symbolising the raw heart of the planet. Its organic form reveals the ancient processes of geological formation, mirroring the formation and transformative procedures in shaping precious stones and gems. The installation is as functional as it is aesthetic to eyes, providing ample display spaces.
The ceiling transforms the space into a serene cavern. Its undulating forms and layered textures mimic the natural stratification of a cave. The moon-like light casts a gentle glow, illuminating the treasure displayed beneath. Our attention to detail extending to the ceiling intensifies the cave-like atmosphere, heightening the feeling of being within a hidden chamber.
The Birth of Cherished Jewels.
Lighting is exceptionally important in shaping the narrative of the Earth’s mystery and elegance. Bespoke Opalite wall lamps appear to be luminous geodes from the vault, bathe the jewels in soft radiance, accentuating their textural details.
The soft gradient finish at the reception mimics dawn lights filtering into the chamber, while the draperies add a sense of translucency, reminding one of the delicacy of jewels and nature.
Organically shaped wall display cupboards melt into the wall, forming a unified aesthetic. Meticulously designed organic furnishings, smoothed like river stones, invite visitors to settle into the calmness, connect with nature, and appreciate the exquisite treasures that emerge from the Earth, becoming cherished jewels.
Moment
2025
Industry
Credits
Photography - Dennis Lo
