MIST • 雲橋
A Modern Twist on Shisha & Tea Culture.
MIST is a cutting-edge, artistic boutique hookah lounge in Shenzhen's Futian District. Positioned adjacent to the Futian High Speed Station, it offers visitors and locals a place to indulge in craft shisha, experimental cocktails, and modern Chinese tea. A multisenory experience where flavours dance across the palate, spirits soar to cloud nine, and a world of limitless possibilities is opened for your exploration.
House of Forme worked with the client on their brand identity and packaging design.
A Sense of Ritual.
As a reflection of its name english name ‘MIST’ and Chinese name ‘雲橋’ meaning cloudy bridge, our bespoke logotype design infuses organic elements inspired by clouds, wind, and smoke. Complimented with a brand colour palette rooted in the calmness of nature and softness in sentiment. Custom irregular strokes with flowing curves capture the imagery of rising smoke, while versatile lockups are created for flexible application across packaging, signage, and other mediums.
Authentic Illustrations That Speaks Volume.
To create an effective and distinctive system for MIST’s diverse modern tea offerings, we developed a series of key visuals inspired by the swirling trails of hookah smoke and the rising vapours of freshly steeped tea. Grounded in the traditional Chinese art of water marbling, ink is allowed to flow freely across the surface, forming undulating mountain ranges that transform the act of tea drinking into a elevated, spiritual experience.
The inherent unpredictability of the water marbling technique ensures unique patterns for each product line, reflecting the distinct character of each tea variety:
Fruit Tea: A vibrant palette captures the lush energy of orchards and fields, highlighting the tea's fresh taste.
Milk Tea: An earthy palette with organic imagery of cows and grasslands conveys the milk's rich depth.
Herbal Tea: Deep greens drawn from ink painting evoke the vitality of medicinal plants and the mystery of ancient mountains.
Through this artful fusion of traditional craft and modern design, each package tells its own story, unifying the collection under a concept that is both culturally resonant and visually captivating.
Art for Eyes and Taste.
To create a mesmerizing experience of Chinese ritual, MIST implies the essence of Chinese culture throughout its design. The cup's layout design is derived from traditional Chinese medicine texts, integrating vertical typography and clear ingredient illustrations. Information with printed patterns are presented on a translucent paper on the cup, while irregular edges reflect the unpredictability of water marbling painting. This immaculate design merges Chinese artistry with accessible information, highlighting the functionality of the tea, but also MIST's connection to its Chinese root.
MIST’s hanging bookmark is a portable work of art for all visitors, with an original illustration on one side, an inspirational poem on the other, they together capture MIST’s spiritual essence. Collecting these diverse bookmarks invite visitors to put together a personal series of wisdom and beauty. Decorated with delicate silk tassels, the bookmarks' Chinese aesthetics mirrors the brand's ethereal cloud-and-mist motifs, creating a cohesive narrative that connects literature, art, and mindful living.
Moment
2025
Industry
F&B, Lifestyle
Credits
Product, Interior Photography- Mist
