Six Years & Six Questions with House of Forme
Marking six years of House of Forme, we are delighted, and more than grateful, to have partnered with clients who share our vision and welcomed new talent that sparks our creativity. With that said, we would like to celebrate this milestone with a word from our Founder & Creative Director, Frankie, alongside six questions with our team.
A Word from Frankie
The past six years have been nothing short of transformative. What began as a specialised studio focused on helping emerging startups maximise their brand impact has evolved into a multidisciplinary design practice exceeding our initial vision.
Our formula was simple but powerful: do remarkable work, build lasting relationships, stay adaptable, and surround ourselves with equally passionate people. This philosophy took us further than we ever imagined—from crafting brand identities for local startups to designing entire destinations; from intimate cafes to sprawling retail complexes; from boutique residences to 30,000-square-foot mansions; from clever Taobai solutions to exquisite custom objects.
Our growth mirrors our clients' ascent—from ambitious start-ups to Fortune 500 leaders and international hospitality giants.
It's humbling to reflect on our journey. That solo founder sketching ideas in a shared workspace has become a thriving team of 20 exceptional talents across two offices, partnering with the world's most exciting brands. This progress belongs to our brilliant team and visionary clients—thank you seems inadequate.
While we've grown in scale and sophistication—now delivering even more luxurious, bespoke work—our core remains unchanged. We're still that same boundary-pushing collective, driven by the same entrepreneurial fire. Because true excellence isn't about size or sector—it's about that relentless commitment to redefining what's possible.
Here's to the next chapter of extraordinary.
— Frankie
Six Questions with Our Team (And rare shots of our mysterious team having fun!)
Q: If you could give House of Forme a theme song that captures our spirit, what would it be and why?
A: “I’d choose Kate Bush’s Running Up That Hill (A Deal With God), a true reflection of the House of Forme spirit. Its upbeat tempo totally matches our team’s energy, always ‘running’, working our hardest and chasing new ideas to bring to the table the best solutions for our clients. I am always thinking, just as the lyrics, “If only I could/ I’d make a deal with God/ And I’d get Him to swap our places”, I would love to switch places with God, borrow some of his inspiration, or even sneak a peak into the clients’ minds on what they really want!”
— Our always-curious graphic designer
Q: In your opinion, what do you think makes House of Forme special, and why did you decide to join us?
A: “Even after just a couple of months, House of Forme still surprises me every day! What makes us truly special is our devotion and passion for storytelling. Every team member is dedicated to creating fresh, intriguing narratives for our clients — we are always pushing the status quo, tossing around new ideas, brainstorming, and it’s never boring! I am glad to have chosen to embrace the challenges of crafting unique stories. It is tough, but also fun, and keeps every day at House of Forme exciting!”
— Our new project manager
Q: If you could have any superpower that would help you in your job, what would it be?
A: “In Hong Kong’s “never fast enough” pace and the dynamic environment of House of Forme, I’d love to have a couple more hands with super-speed. I am talking about the alien from Men in Black, sorting mail in the post office sorting box. With those lightning-fast hands moving at light speed, I’d not only match but exceed the “Hong Kong speed”.”
— Our workaholic finance manager
Q: What's the one tool (software, book, etc.) that you couldn't live without and our audience should know about?
A: “My best friend, I mean, everyone’s best friend, Poe! It’s like having the smartest assistant who has all the knowledge I need, exactly when and how I need it. In our fast-paced agency with so many projects in hand, Poe saves me so much time on researching, organizing ideas and polishing notes. I think we all agree, we can’t live without it!”
— Our tech savvy interior designer
Q: What movie, book, song, or anything else you've experienced that has shaped your work and ethos and why would you recommend it?
A: “For me, it’s the Italian film Cinema Pardiso from the late 80s. After all these times, it’s still so vivid and inspiring! It is about a young boy who is obsessed with movies and spends all his time at a local theater called Cinema Paradiso. He became friends with the projectionist, later became one himself, and even developed a passion for film making, dedicating his life to filmmaking. The protagonist’s passion for movies that led him to dedicating his whole life to filmmaking reminds me why I fell in love with architecture and keeps me motivated to be just as dedicated with my own work. I highly recommend it to anyone who needs a reminder of why they started what they are doing and need a motivation boost.”
— Our charismatic interior architect
Q: What's the one quality or mindset that fuels our creativity to constantly innovate House of Forme’s projects?
A: “House of Forme’s creative engine is fueled by the belief that there’s no such thing as the “best solution”. Every one of our team is infused with an adventurous spirit that pushes us to constantly seek better, bolder ideas. What is just as important is our clients’ enthusiasm. Positive feedback and collaboration with clients who are ready to take on challenges with us fuel our passion and allow us freedom to innovate, encouraging us to push boundaries in every one of our projects.”
— Our long-time design lead
THANK YOU for being part of House of Forme’s incredible six-year journey. Whether you are a cherished client or a keen follower of our work, your support has been the cornerstone of our success. We hope you enjoyed this glimpse into our team's mind. Stay tuned for more exciting projects!
At House of Forme, we are passionate about crafting cohesive and engaging brand stories and bespoke interior designs that best reflect your unique needs. Subscribe below to receive exclusive insights into our world of bespoke design, or schedule a free consultation to see how we translate your vision into reality.
